Cunard is scenting success following its sponsorship of the new Broadway musical War Paint, which opens on 18 July and stars Patti LuPone and Christine Ebersole.
With the book written by Doug Wright, music by Scott Frankel, and lyrics by Michael Korie, War Paint portrays trailblazing cosmetic icons Elizabeth Arden and Helena Rubinstein, and their famous rivalry, which began in the 1930s.
Patti LuPone enjoys a glass of champagne alongside Cunard bellman
In Helena Rubinstein’s (LuPone’s) opening scene, she arrives in New York City by disembarking a Cunard ship, allowing for a natural partnership between the show and the cruise line.
Cunard sponsored an industry event for War Paint in New York in May at the Diamond Horseshoe at the Paramount Hotel. Two Cunard White Star Bellmen were in attendance, posing with guests for photos and sharing laughs with the cast.
The sponsorship will also allow the Concierge for Cunard’s Princess & Queens Grill guests special access to seats to the Broadway show at the Nederlander Theatre.