Celestyal bookings went into orbit with its one-day-only ‘You just have to leap there’ offer.
The campaign, on 29 February, marked the extra day of the year with an offer of cruises for just £29 per person, per night.
And the punters obviously went for it with a record-breaking bonanza.
The limited-time deal applied to select sailings onboard Celestyal Journey across four itineraries, departing between March to October 2024, and it resulted in an 630% uplift in overall sales and an 883% increase on web sales.
The results represented over a week’s worth in bookings in just one day.
Prices were ‘all-in’ and included £65 per person shore excursion discount, full board, select drinks with meals, port fees and service charges.
Lee Haslett, chief commercial officer at Celestyal, said: “Our customers and trade partners certainly leapt for this deal, so much so that we had to release additional capacity after almost selling out in just a few hours.”