Gary Barlow, one of the UK’s most successful musicians, will sing on two Iona cruises in 2020 as part of his new role with P&O Cruises as music director and brand ambassador.
The Take That star’s debut role, unveiled at a media launch in London last night, will be as musical director of The 710 Club on Iona, the new P&O Cruises flagship being launched in May.
His ambition is to make Iona’s intimate music bar the most exciting live music venue at sea, also offering an opportunity for up-and-coming musicians to get their break.
Barlow, who sang at last night’s event, top of page, will perform at Iona’s naming celebration which kicks off IonaFest, the UK’s new floating festival which is a seven-night cruise to the Norwegian Fjords from Southampton on 4 July.
He will also join guests and stage exclusive performances on 29 August and 31 October.
Gary Barlow during a visit last October to the Meyer Werft shipyard in Germany, above and below, where Iona is being built
Barlow said: “I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.
“Music has been such a massive part of my life – and taken me on so many journeys and adventures. I’m hoping to pass this on to all the guests in my club.”
P&O Cruises president, Paul Ludlow, added: “Gary’s impressive career speaks for itself and he will bring his vision and personality to our new The 710 Club; from guiding the resident band, selecting future performers and playlists and even shaping the interiors and signature cocktails.
“We’re excited that our guests can be a part of it and they will have the opportunity to watch Gary light up Iona’s theatre for some extraordinary performances in dazzling surroundings. This collaboration highlights our commitment to providing world-class entertainment on Iona that places music firmly at its heart.”
The £25 tickets for the cruise performances will go on sale on a first come, first served basis prior to the holiday with a maximum of four tickets per booking). All proceeds from ticket sales will be donated to two Child Bereavement UK and Teenage Cancer Trust.
www.pocruises.com/garybarlow, 03453 555 111