The average age of cruisers has plunged by 11 years since 2019, according to new research.
The findings by cruise specialist cruise.co.uk, which analysed almost 500,000 passengers, show that for bookings made so far in 2024 the average age is 55 years, compared to 66 five years earlier.
The big fall is put down to the growing trend for multi-generational travel and cruising’s growing appeal to younger audiences, driven by new ships featuring family-friendly attractions and itineraries showcasing destinations worldwide.
In similar findings, cruise.co.uk’s online-only sister company, Seascanner, has also seen a decrease in the average booking age, with passengers booked to date this year averaging 42 years, three years younger than bookings seen in 2022.
Seascanner recently marked its three-year anniversary and was launched to cater for increasingly younger passengers.
Tony Andrews, managing director of cruise.co.uk, said: “These findings are clear evidence of cruise’s growing appeal to a wider audience.
“As new ships and itineraries emerge, passengers of all ages are discovering that a holiday at sea offers a host of one-of-a-kind experiences, both onboard and ashore, with activities designed to appeal to all tastes.”
www.cruise.co.uk or call 0330 303 8478