Cruise industry expert Debbie Fiorino has been named as godmother of AmaWaterways’ newest ship AmaSiena, set to cruise the Rhine, Moselle and Main rivers of Germany in July, 2020.
Fiorino, as COO of Owned Brands for World Travel Holdings, the world’s largest cruise agency and leisure travel company, oversees the efforts of its Dream Vacations, CruiseOne & Cruises Inc brands.

AmaSiena will be cruising the Rhine, Moselle and Main rivers of Germany
She will christen the 156-passenger ship at a festive ceremony planned for mid-August.
“We are proud and happy to have a remarkable leader like Debbie join the AmaWaterways family as godmother of the beautiful AmaSiena,” said Kristin Karst, executive vice president and co-founder of AmaWaterways.
“Debbie is renowned for her innovation, culture of caring and inspirational spirit, which are all shared values of AmaWaterways. We can’t wait to celebrate the launch of our 24th ship with her.”
With nearly 30 years of experience in business and leadership, and more than 15 years in the travel industry, Fiorino has played a key leadership role in driving strategic growth for the company.
Fiorino said: “AmaWaterways has been such an innovative leader in the river cruise segment and a true champion of the important role that travel advisors play. I am extremely excited to stand alongside them to officially welcome AmaSiena as their newest addition to the fleet.”
Sister ship to AmaMora, AmaLea and AmaKristina, AmaSiena will feature 78 staterooms, most of which will have twin balconies offering panoramic views from both a French and an outside balcony.

A twin balcony stateroom on AmaSiena and, below, the Chef’s Table

Additional amenities include connecting staterooms well-suited for multigenerational families; a sunny Main Lounge, where tapas will be served throughout the day; sun deck walking track; heated pool with a swim-up bar; fitness room; dedicated Wellness Host guiding group fitness offerings; massage and salon services; and complimentary fleet of bicycles. Guests may also enjoy exquisite cuisine and regionally selected beer and wine served in the Main Restaurant and at The Chef’s Table (pictured above).
AmaSiena will sail a variety of seven, 10 and 11-night itineraries, visiting iconic cities, historical villages and spectacular vineyard regions along the Rhine, Main and Moselle rivers.
Prices start from £1,584 per person for the Christmas markets on the Rhine cruise including complimentary flights and transfers, when you book by 31 December.
All AmaWaterways cruises include full board, wine, beer and soft drinks with meals, a choice of excursions & unlimited wifi.








