Wimbledon tennis champion Jannik Sinner is to serve as the new brand ambassador for Explora Journeys.
The announcement comes as Sinner is battling to retain his US Open title in New York.
“I’m honoured to join Explora Journeys,” said Sinner. “I believe in the power of nature and mindful routines, and I see those values reflected in every experience with Explora Journeys.”
Explora’s global president Anna Nash, pictured with Sinner, added: “Jannik’s passion, talent, and team spirit – on and off the court – align perfectly with our ethos, inspiring guests to embrace a mindful, balanced way of living and to discover the transformative power of travel.”
The partnership was officially unveiled at an exclusive event at The CORE: Club in New York City.
Sinner’s role as brand ambassador will see him appearing in select brand campaigns and co-creating a series of exclusive onboard activations and wellness rituals with his team.