MSC Cruises today announced it will be continuing as the official global cruise partner of Premier League football giants Chelsea for another three years.
Over the first three years of the partnership MSC Cruises has seen brand awareness among the 2.6 million Chelsea fans in the UK and Ireland soar from 14 per cent to 85 per cent.
Antonio Paradiso, managing director MSC Cruises UK & Ireland, said: “Despite the challenges of the pandemic the partnership has been a great success.
“We began this partnership in order to reach new audiences, and increase brand awareness and I’m happy to report that so far we have exceeded this objective.”
To introduce cruise holidays to both new and existing audiences, the partnership will continue to offer zoom calls with Chelsea players, tickets to Premier League home games at Stamford Bridge, visits to the club’s world-class training facility and the unique opportunity to meet the Chelsea stars.
The deal also includes LED perimeter advertising, VIP hospitality, star player engagement as well as a dedicated digital marketing presence and will run until June 2024.
Chelsea FC CEO Guy Laurence said: “We have worked closely with MSC over the past three years to support them in their strategic business objectives and this extension is testament to the best-in-class activations we have delivered with them to meet and surpass those goals.
“We now look forward to the next stage of our partnership, as we continue to use our global platforms in an innovative and unique manner to share MSC’s premium cruise experiences with our loyal fanbase”