Explora Journeys
‘Redefining ocean travel for a new generation of discerning travellers’
In June 2021 the MSC Group announced its entry into the luxury cruise market with the launch of Explora Journeys – a new brand created for the next generation of discerning luxury travellers.
With Explora I – the first of four luxury ships – scheduled to set sail in 2023, itineraries will blend renowned destinations with lesser-travelled ports for a journey that celebrates discovery. Sister ships will arrive in 2024, 2025 and 2026.
Explora itineraries will blend renowned destinations with lesser-travelled ports
Each will utilise the latest in cutting-edge maritime technology to provide journeys of discovery through destinations on and off the beaten path.
“Building a luxury brand that will redefine the cruise experience and create a category of its own has been a long-held vision of mine and my family,” said Pierfrancesco Vago, executive chairman of MSC Group’s cruise business and broader passenger division.
“Inspired by our personal travel wishes, Explora Journeys will be an ocean escape like no other, allowing guests to relax, make memories, and cherish the time at sea with their loved ones. After all, time is the ultimate luxury.”
Designed in partnership with the world’s foremost superyacht and luxury hospitality designers, the Explora fleet will blend elegant Swiss precision with modern European craftsmanship.
“Explora Journeys was designed for guests who want to stay longer, leave later, and travel deeper,” said Michael Ungerer, the company’s CEO.
“We will bring a new perspective to the travel industry, reinventing the classic cruise experience for the next generation of luxury travellers.”
With journeys starting at seven nights, non-conventional arrival and departure times combined with overnight stays will allow Explora Journeys to offer guests exclusive access to once in a lifetime experiences.
Travelling far north and south of the equator, itineraries in the inaugural collection will offer a blend of celebrated destinations such as St Tropez, Bordeaux and Reykjavik, and hidden gems such as Kastellorizo, Bozcaada and the Lofoten Islands.
